News & Events

Rapid Press Drive – Ahemdabad

SKODA Rapid On-Air activity - Torque Automotive

Time :

Monday, November 21, 2011. at 11:00pm - November 21 at 6:00pm

Location :

Hotel Marriott Ahmedabad.

The much awaited Škoda Rapid C segment sedan has finally hit the Ahmedabad Roads. The splendid launch took place at a grand function in Marriott. Specially designed for Indian market Rapid comes in both petrol as well as the diesel variants. The car comes with strong and sturdy exteriors at the same time have luxurious and comfortable interiors.

"We intend to strengthen our presence in the highly competitive C segment in the country with this launch," said Thomas Kuehl, board member and director, sales and marketing, SK0ODA Auto India.

According to Kuehl, the company expected the car to become a key brand to drive sales. "Our plans for the Rapid in India are fairly ambitious, given that we expect it to become the bestselling car in our model line-up in India, in the near future," Kuehl said.

Kuehl said the car completes the company's current portfolio. "It fills the gap between Škoda Fabia and the current Laura," Kuehl said. The car will be produced at the company's Chakan plant in Pune and will be available in Ahmedabad at its dealership, Torque Automotive.

"The Rapid is positioned as a family car, compact enough for the city and spacious enough for longer trips," Kuehl said. Škoda currently has 90 dealerships across India and this figure is expected to be 100 by the year end.